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Branding is a fairly misunderstood concept, especially for freelancers. Some oversimplify it, and use it interchangeably with the idea of logo design. Others blow it way out of proportion, and…
by Wes McDowellFor most of us working full-time in creative fields, it can already feel a little bit like we have the system beat. If you're lucky enough to pursue your artistic…
by Rachel PerkinsWhat do the links in your email signature and Twitter Bio point people to? Your creative portfolio? Your awesome photos? Your witty blog? The tough part about doing so much…
by Zoë BjörnsonMy goal in talking to James Victore for the Profit. Power. Pursuit. podcast was to figure out his special brand of, well, personal branding. His persona—and what I’ve come to…
by Tara GentileIt's easier than ever to become a successful freelancer without making it rain business cards at every possible opportunity. This new-found freedom from tireless, in-person self-promotion has lead many designers to enjoy the comforts…
by Brooks Chambers