Do you offer gift certificates on your website or in your retail locations? If not, you may be leaving money on the holiday table. A significant percentage of my art is…
As a crafter or marker, you strive to make the best products you can, knowing that your customers will love them. But how much time do you actually spend considering…
Ready to be more memorable? Join Vanessa Van Edwards for Master Your People Skills. Have you even left a conversation at a networking event, party, or other gathering and realized that,…
In the broadest definition of the words, the difference between a professional and an amateur lies not in the action of doing a thing or performing a service, but rather,…
Vulnerability, though it's often been historically viewed as weakness in business, has gotten a lot of attention lately. From the confessional nature of many successful CEO's blogs (think Richard Branson…
Marketing is kind of a sticky topic for creative people. Caught between the desire to show the world what you make and do and concerns about selling out, we often…
It's happened, at least once, to everyone: You're talking to someone, maybe at work, maybe at a social gathering, and you start to tell them a story. Then, about midway…
Though it's not often diagnosed or really discussed, anyone who's ever been stuck standing with a group of strangers who are staring at each other wordlessly is acutely familiar with…
It used to be that, if you wanted to be in business, you had to be perceived as bulletproof. Which might be easy for some people with especially ironclad nerves…
Thanks to the internet, there are a million ways to search for new clients and projects, and a million ways to advertise your services. But the best marketing tool isn’t…
