3 Necessary Financial Tips For Musicians

Playing a show where you only get paid in beer (or a hearty handshake) is never a great feeling, but at least you go home at the end of the…

6 Steps to Becoming a Video Marketing Pro

James Wedmore didn’t set out to become a video marketing professional. In fact, when he got his start in YouTube marketing, he was moonlighting as a bartender with some pretty…

How To Set Yourself Apart As An Audio Engineer

Audio engineers often think they can do it all -- including recording and producing. And honestly, that's what makes them so versatile and knowledgable about the ins and outs of…

5 Creative Ways To Market With Business Cards

Slinging business cards is simple when you’ve got networking events, trade shows, and conferences packed on your calendar. But when you’re hunkered down at your desk getting work done, it’s…

10 Pinterest Boards Every Maker Should Have

Are you a maker trying to grow your audience? You need to be on Pinterest, but you also need to be strategic about what you pin and which boards you…

Earth Day: A Case Study In Brilliant Marketing

World Earth Day is Wednesday, April 22. The holiday, which spurs activists and regular people to consider their impact on the environment, lobby for policies which could help curb global…

5 Expert Tips For Designing Incredible Album Art

Rebecca King is the founder of Renegade Chihuahua, who specializes in art and design for the music industry. Full disclosure: she’s also my wife. Given that she’s designed literally hundreds…

The Photographer’s 7-Step Branding Checklist

This is an excerpt from Sal Cincotta's free workbook, 5 Tips to Finding and Booking Photography Clients —download the entire thing below! Get it together, photographer! Be the brand your clients…