5 Ways to Inspire Confidence in Investors with Brand Identity

When you’re at a party with new people, you don’t get balance sheets with everyone’s statistics and track record. You don’t form impressions based on their “friendship retention percentage” or…

No Ghosts: Logo Design Lessons from 5 Summer Blockbusters

It’s that time of year, when the summer blockbusters are released to much fanfare with overblown, Hollywood budgets. But with so many movies hitting the theaters at once, it’s sometimes…

How to Rebrand a Household Name

Stanley Hainsworth, Chief Creative Officer at Tether and Creative Director, Kari Strand, give us a behind-the-scenes take on the rebranding process for a well-known product.  Celestial Seasonings has led the…

Case Study: Designing a Logo for a Startup

Logos can be tricky beasts to design, especially for a start-up. You have to understand the client’s needs, their products and services, and the personality they want to project to…