Why Content Marketing is Important for Photographers

It is said that Content is King, and photographers know this better than anyone else. The imagery a photographer produces is perhaps their most valuable asset, but many aren’t using…

How to Dominate Your Local Photography Scene

Whether you’re in a big or small town, the local photography scene can be quite competitive. These days, many people are picking up easy-to-use cameras, setting up websites and free…

8 Essential Skills for Content Marketers

With 91% of B2B companies and 86% of B2C companies employing content marketing as a strategy, it is clear that there is a demand for freelance content marketers. However, as…

4 Genius Ways to Market Your Wedding Photography

The wedding photography industry is a notably noisy one, which requires prospective clients to wade through larges amounts of information and make a critical choice about an experience that's deeply…

8 Mistakes to Avoid When Making Videos

YouTube is undeniably one of the best communities to go out and attract an audience for your business. However, the videos you put out onto the world wide web are likely…

3 Ingredients for a Successful Engaging Video

Do you create video content for your business? If not, it's time to push yourself and get started! By 2017, video content is expected to be responsible for nearly 73%…

5 Excellent Email Newsletters, As Picked By MailChimp

It's no secret that email is still the most effective communication channel to reach your customers, engage your audience, and drive conversions. At MailChimp, we're always looking for new ways…

3 Essential Content Marketing Tips For Photographers

Content marketing can seem like a buzzword and just something you’re supposed to be doing if you run a business with any sort of online presence, and at this point…

3 Content Marketing Lessons To Steal From President Obama

Regardless of the myriad ups and downs of its actual policy, there's one thing the Obama administration has been lauded for all along: It's ability to speak to young people…