5 Things I Wish I Knew Before Starting My Business

I got to thinking about a few things I wish I knew before starting my business. Yes, I wish I knew more about the technicality of photography (wait, so you're…

8 Things You Can Do to Successfully Build a Brand

Making it in the business world is no easy feat when you don't successfully build a brand. Statistically, about 50 percent of small businesses fail during their first four years of…

Why You? A Personal Branding Primer with Debbie Millman

In preparation for her class on Personal Branding, we spoke with author, designer, and branding expert Debbie Millman about the importance of a strong personal brand and why it matters no…

How to Visually Brand Your Pinterest Profile

As a Pinterest influencer and ambassador with nearly one million followers, I've taught several classes about using Pinterest as an effective marketing tool. Through teaching and various account management consulting, one problem I've identified…

Why Debbie Millman Says Being Busy is a Choice

Author, designer and podcaster, Debbie Millman talks about why it’s important to make time to do the kinds of projects you want to do now, not later. You say that being…

How Designers Can Boost their Personal Brand

You’re great at art and design. You love doing it, and you always receive great feedback from your clients. But now that it’s a new year, you want to take…

5 Ways to Inspire Confidence in Investors with Brand Identity

When you’re at a party with new people, you don’t get balance sheets with everyone’s statistics and track record. You don’t form impressions based on their “friendship retention percentage” or…

Three Characteristics Of A Strong Brand

Branding is one of those things that is often talked about and often misunderstood.  We all know that having a solid brand is important to our business, but many of…