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From Solo Entrepreneur to Startup: Laura Roeder on Marketing, Team-Building, and Venture Capital

by Tara Gentile
money & life

Laura Roeder Interview

I first met Laura Roeder—the latest guest on the Profit. Power. Pursuit. podcast—at the inaugural World Domination Summit. Of course, she’d been someone I knew “from the internet” since the start of my business. Meet people in the flesh is different.

She stopped me on the street and asked to chat. We joined some friends of mine at an outdoor cafe table and enjoyed sangria and cheese. We also enjoyed great conversation about running and growing businesses in the online world.

Laura was truly one of the first people I ever spoke to whose interest in regards to business was much more about profit, power, and pursuit than it was about passion.

Over the next 5 years, I watched her business evolve from social media management to social media training to social media software. Her latest venture, Edgar, is a software application that allows marketers to more effectively and efficiently schedule their social media updates.

I use this tool myself and have seen amazing results, simply by using its most basic features.

Of course, you can go anywhere to learn more about social media marketing. I hope you come here to learn the behind-the-scenes story of what makes a business like Laura’s really work.

Laura and I talked about how to know when it’s time to change your business model, the role money plays in decision-making and planning, why she chose to turn down millions in venture capital for her startup, and how she manages her grow team.

Pay close attention to what Laura has to say about personal investment and risk when it comes to growing your business.

Click here to listen to my interview with Laura Roeder, founder & CEO of Edgar, on iTunes.

If you enjoy the Profit. Power. Pursuit. podcast, please subscribe to future episodes and leave us a review!

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Tara Gentile

Tara Gentile is a creativeLIVE instructor, business strategist, and the creator of the Customer Perspective Process.