How do you work without a budget? You leverage your visibility.
During CreativeLive Photo Week, we had the chance to sit down with epic pro photographer Ben Von Wong to talk about about how he makes his world-renowned behind the scenes (BTS) videos.
“On my YouTube channel, everything I do is educational,” says Ben. “People are going to want to know what is my lighting set-up or what am I doing differently.”
The key to BTS videos, says Ben, is to know why you’re making them and what you’re offering to your audience. Are your videos just to promote yourself, or are you truly trying to educate the masses?
Here’s what else Ben had to say: