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CL Music & Audio Podcast 13: Mark Capicotto of Glamour Kills

by Finn McKenty
music & audio

markygk

As a survivor of the “scene” era and a fan of entrepreneurship, I’ve been following of indie clothing company Glamour Kills since they started making waves on Myspace back in 2008 or so. While there were a ton of DIY clothing brands who popped up from that world, drawing from the pop-punk/metalcore/etc lifestyle as inspiration, Glamour Kills was always in my opinion the best and it’s one of the few brands that actually survived the demise of what I like to call “The Neon Years.”

What was once a little brand that only scene kids on MySpace knew about is now a global brand with distribution via huge retailers like Pacsun and Zumiez– not bad for a brand that was started by founder Mark Capicotto when he was barely out of high school! I am also a veteran of the apparel industry (I did marketing at Abercrombie & Fitch), so I know firsthand how incredibly difficult it is to accomplish what Mark has been able to do with GK, so I wanted to get into some of the parts you don’t hear about very often: the nitty-gritty, day-to-day operational challenges of running a clothing brand.

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For example, how do you know what’s going to be cool next season? How do you decide how many units to order of a t-shirt design? How do you get stuff on the shelves of a retailer like Zumiez? What happens when 20,000 units of your merchandise gets stuck on a boat coming over from China? These are the realities of the apparel business, and if you want to know the answers, then check out the podcast!

Follow GK on Twitter, Facebook and Instagram // Follow Mark on Twitter

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Finn McKenty

Finn is the producer of CreativeLive's audio channel. You can email him at finn [dot] mckenty [at] creativelive [dot] com @finn_mckenty