Discover
learn. create. do.

Free SEO Marketing for Wedding Photographers: How To Easily Improve Google Ranking

by Hanna Brooks Olsen
featured, photo & video

wedding photographer SEO tips

Photo: Agence Tophos via Flickr

Back in the day, the best hack for ensuring you ended up in front of potential new clients was to make sure you were in the front of the phone book (nice try, AAA Photography Services). And even though people have mostly stopped flipping pages and started turning to Google to find the services they need, the tactics remain similar: You want to be first in line. But how do you improve your Google ranking, when everyone and their grandmother claims to have the secrets to great SEO?

The truth is, search engine optimization isn’t really about smoke and mirrors — it’s about algorithms and best practices. As a business person, all you really need to know is how to play along. In this guide, ShootDotEdit helps photographers understand the not-that-secret “secrets” of SEO with actionable tips that can help ensure the right clients are finding you.


RSVPs now to join Internationally acclaimed wedding photographer, Yervant on August 8th for Creating A Successful Wedding Photography Business.

Creating A Successful Wedding Photography Business


Here are just a few of the tips from this super-smart, free guide:

1.) Switch to WordPress. One of the easiest ways to improve your Google ranking and make sure potential clients can find you is to be 100% sure that your website is doing most of the work for you. WordPress is an SEO “powerhouse,” writes SDE, and is, by default, mostly optimized for great search results. It also comes with a ton of options for plug-ins that can make SEO even less of a guessing game.

2.) Blog. Yes, really. WordPress is also a great place for hosting a blog — which is another hot SEO tip. But regardless of where your website is hosted, you need to be blogging, and including the kinds of keywords that people are looking for to find you.
“Create a blog calendar. Schedule out blogs on a regular and consistent basis and use one keyword from your list per post,” recommends ShootDotEdit. Regularly updating a blog with strong images and keywords helps keep your site fresh, which gives Google something to crawl and, as a result, improves your ranking. If you’re not sure which keywords to use, or where to find them, SDE’s guide can help with that.

3.) Link in, link out. “Search engines see links from popular websites like Facebook and recognize them as adding credibility to your site. You can equate it to having a good set of references,” according to ShootDotEdit. So make sure that your social media profiles all link to your site, and that your site has clear, easy-to-find links back to them. It’s also a good idea to have them linking to each other.

“Not only do you want to link these back to your site, but they also should interlink to one another. For example, your Twitter should link back to your website, as well as to your Facebook. Interlinking your social media allows the different platforms to talk to one another.”

Want more? Get ShootDotEdit‘s free SEO guide here.


RSVPs now to join Internationally acclaimed wedding photographer, Yervant on August 8th for Creating A Successful Wedding Photography Business.

Creating A Successful Wedding Photography Business


Tags: , , , , , ,

Related Classes

Related Articles

Comments

Hanna Brooks Olsen

Hanna Brooks Olsen is a writer and editor for CreativeLive, longtime reporter, and the co-founder of Seattlish. Follow her on Twitter at @mshannabrooks or go to her website for more stuff.