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How To Use Live Content To Market Your Photography Business

by Ben Hartley
featured, Uncategorized

Facebook is still testing, changing, and growing the platform but one thing we knew is true. It is crazy powerful.

Facebook gives priority to video (that has been uploaded directly to Facebook, not just links from youtube or vimeo) in your newsfeed, but when that content is LIVE it gets ranked even higher!

With live content being so spontaneous and in-the-moment, Facebook says that people will spend triple the amount of time watching live content vs pre-recorded.

live content


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 Furthermore there is an excitement that accompanies live content that lets you be a part of it. Because of this inherent togetherness, comments skyrocket to 10X what they normally are on standard video.

OK, so you get that it has huge potential, but what are some practical application for how you can leverage this?

live content

Most every photographer comes back from a shoot and posts at least one Sneak Peek image after a season to Facebook. It gets everyone excited, creates great engagement and brings lots of eyeballs back to your brand.

I recommend taking your next Sneak Peek photo reveal LIVE.

Rather than just posting an image, document a live video to announce it.

Don’t just say that you are posting an image, tell a story around that image!

What was the day like leading up to this moment? Tell people more about the subject, their relationship to each other, or to you. Were they any unique challenges that you overcame? The list goes on and on.

When you start combining your stunning imagery with storytelling through video and the candid genuine excitement of live content. You now have a triple threat that most photographers just aren’t leveraging.

live content

Ill leave you with these words from Facebook’s vice president of European, Middle Eastern and African operations, Nicola Mendelssohn, “In five years, Facebook will be probably all video”

live content

p.s. Don’t get caught up on producing some polished piece of content with perfect lighting, high end tech, and amazing audio design. Just be in the moment, candid and document. This is the joy of LIVE content! If you would like to make your audio a little better, plug in some apple earbuds (with the built in microphone) to give your audio a small boost.


Want more? Our largest event for photo inspiration is happening right now. Photo Week 2017  features 40 incredible classes at an unbeatable price taught by 20 world class instructors, including Ben Hartley. Learn More here

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