Pinterest now has over 72 million users with more than 50 billion pins and over 1 billion boards. Can you believe those numbers? But wait there’s more! 63 percent of pinners now use Pinterest to trend spot, shop, get inspired, and dream, instead of magazines and catalogs.
Over 73 percent on pinners have bought something that they saw on Pinterest. The good news for you: two thirds of all pinned content comes from business websites. Clearly, there’s some value in learning how to use Pinterest for your business.
If you’re new to Pinterest or just getting started, it can feel overwhelming. Diving into such a colorful, never ending stream of visuals can feel daunting and confusing as to how to begin. Especially when adding an entire new platform to your marketing strategy.
To help you get started down the right path, we created this handy infographic on How to Double Your Pinterest Following, because building an engaged audience for your pins is step number one.
To review, these are the tips, strategies, and data that we covered in the infographic above.
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Design a Profile that Engages
Your profile should spell out who you are as a brand both verbally and visually. When people stumble upon your account they should be able to see immediately what type of pinner you are through your bio, your boards, and your pins.
The very first thing to do when opening a Pinterest account is to register as a business and verify your website. If you are already on Pinterest but want to change your account to a business account, no worries you can easily convert your existing account. You will not lose any of your pins or data. Yay! Verifying your website may take a little bit of coding, so ask a developer or a friend to help that knows their way around small bits of code and your website.
Next, make sure your bio is clear and concise about who you are and what you offer. Even get so granular as to spell out what you pin — this gives prospective followers a quick idea of why they should follow you.
Make sure your profile image matches all of your other social media sites. Consistency is key. You want your followers to recognize you immediately. Pro-tip: Use an image that is 600×600 or larger.
Build Boards that Drive Traffic
Pinterest is built on the premise that users create boards to pin images. Fun fact: currently Pinterest has limits to how many boards you can have – boards: 500, pins: 200,000. Ahalogy, the Pinterest solution for marketers, has done an incredible amount of research on creating boards that are more likely to boost your engagement.
It’s important to think strategically when you create your boards so they’re easily searchable. When first creating a board name it with search words in mind. Create unique board names but make sure keywords are within those names. Boards that one may be inclined to pin on art, inspiration, or home decor to could be called “I Heart Art”, “Patterns, Patterns, Patterns”, and “Home Sweet Home”.
Describe what the board is about, utilize the describe section to spell out what your boards consist of, making it easy to find your pins. No need to get super wordy, a one sentence explanation with a few keywords is perfect.
Next, choose the closest category that matches what your board is about. It’s true, categories on Pinterest are a little lacking, and that’s exactly why the above tips are so important when creating new boards.
Lastly, choose the best Pin to represent your board – make it exciting, colorful, and obviously represent the board. You can always go back and change your board’s covers, or change them when you’ve pinned something more exciting.
Creating Content that Works
Everyone loves helpful data when it comes to upping their social media game! With that in mind, here are a number of helpful stats that Curalate’s data science team discovered after analyzing half of a million images on Pinterest. They identified 30 different visual characteristics and found what kind of pins work and why. Here are the most helpful.
Color is the way to go. Studies have found that colorful, saturated pins get pinned 3.25 times more than pins with one dominant color. Whereas, medium light pins tend to do much better than dark pins. Red is twice as likely to be pinned than images that contain more blue tones. Also noteworthy, pins without faces get 23% more repins than those containing a face. Pro-tip: use Canva to create Pinterest ready visuals for your blog posts. Pins with dynamic backgrounds are pinned 2 to 4 more times than pins with mainly white backgrounds.
Develop Your Pinning Strategy
People pin aspirationally (and 80% of the site’s traffic comes from mobile devices). They want to dream and be inspired on Pinterest. How do you want to make your followers feel? Pin with this in mind.
Take a look at your most recent pins to see how your account appears to others. Does it tell a story? Does it have a theme?
Get to know Pinterest Analytics.
Once you have a business account, you get immediate access to analytics that’ll show how your pins are performing. When looking at and analyzing your data, pay attention to your top pins: both repins and your original content. Focus on what does best through keywords and visuals.
Timing and consistency really is everything on Pinterest. Spend 10-20 minutes a day pinning original content, your own products, and repinning content from others on Pinterest. The average Pinterest user is female and 40, so breakfast, commuting, and after the kids are in bed and the work day is done are key times to pin!
Define when you get the most repins and engagement, and stick with that time frame. (I find that after 9pm is a great time for me to pin, personally.)
Pinterest’s ecosystem is all about repinning and building a following. The more people follow each other, the more pins that get shared, and the more people follow each other… Pinterest is phenomenal about sharing everyone’s content and encouraging community (which is probably how they’ve achieved such high valuations), so follow and engage with other people in your space. The more you pin, the more Pinterest shows you relevant content (“Picked for You” pins), so really focus on pinning images that speak to you. As you continue to do this, Pinterest will show you better and better content, and in turn share your content with other prospective followers.
Don’t be afraid to repin old content. Because Pinterest is a never ending stream, it’s OK to go back and repin old pins from months ago (This is where Pinterest Analytics is helpful!). This way your content gets new life, and you continue to solidify your look, tone, and feel.
The optimal amount of pins per pinning session should be between 10-25 pins. If you truly love to pin like yours truly, do it a few times a day. That’s where their app comes in super handy!
The more time you spend on Pinterest, the more you’ll learn what works best for your brand and stream. Pay attention to what works and what doesn’t, then rinse and repeat!
For more actionable insights on getting more Pinterest followers for your business, check out Pinterest Marketing for Makers and Designers with Megan Auman right here on CreativeLive and check out this detailed post on Pinterest Best Practices by Jim Dougherty.
Want to publish this infographic on your website? Email Ryan at email@example.com.