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Inside an Iconic Blog Brand: Interview with Grace Bonney

by Tara Gentile
money & life

Inside an Iconic Blog Brand Interview with Grace Bonney 1

Portrait by Christopher Sturman

For the latest episode of Profit. Power. Pursuit., I sat down with Grace Bonney, founder of the iconic design blog brand DesignSponge.

DesignSponge started in 2004, which means it’s seen the ups, downs, twists, and turns of the lifestyle and design blog industry. Grace has weathered all of these, plus big personal changes, too.

Last year, Grace moved to from Brooklyn to Upstate New York. Brooklyn had been a main character in Grace’s story and a huge influence on her point of view. So I was eager to find out how her had changed her relationship to her company, the site, and the world of blogging.

She said that in the city it was so easy to get caught up in the push to be #1, to land the big deals, and to be on top with page views. Moving upstate has put that all in perspective. The change was noticeable.

While she might not use these exact words, I loved how Grace talked at length about the craft of blogging and the craftsmanship of running a site like DesignSponge—from the way she approaches her team to the way she developed the concept for her forthcoming book.

Grace also shared her thoughts on creatives being paid for their work—something she’s been vocal about for years. Her views are nuanced and evolving and it was a real treat to talk with her about this important topic.

As always, I probed into how DesignSponge generates revenue, how the team is structured, and the role of collaboration in her company. Grace also shared about how her attitude toward “being the boss” has evolved over the last 11 years.

Pay close attention to how Grace balances ambition and balance. She does it beautifully, and she should be a role model for creative and idea-driven entrepreneurs who don’t want to give up their lives to pursue their dreams.

Click here to listen to my interview with Grace on iTunes.

If you’re loving Profit. Power. Pursuit. be sure to subscribe in your favorite podcast player and leave us a review on iTunes.

Learn more about Grace’s forthcoming book on women in business here.

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Tara Gentile

Tara Gentile is a creativeLIVE instructor, business strategist, and the creator of the Customer Perspective Process.