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creativeLIVE, Now Broadcasting 24/7 on Five Channels

by Whitney Ricketts
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creativeLIVE: Free Education 24/7If you’re an artist, creative hobbyist, or small business owner, continuing your education is now as easy as turning on your television. Today, we launched the world’s first 24/7 education network with five new channels streaming free education 24 hours, 7 days a week.

Now you can tune in at anytime to watch an expert instructor and learn real skills in Photo & Video, Art & Design, Music & Audio, Maker & Craft, and Business & Money.

By providing more premium educational content — for free — around the clock, we are eliminating the three most common barriers to education: time, money and geography. We are proud to provide more people more access to more great courses in each of our five channels.

Check out our launch video:

CREATIVELIVE LAUNCHES FIRST 24/7 EDUCATION NETWORK
Five always-on channels to carry exclusive learning content

SAN FRANCISCO, Calif. – December 11, 2013 – creativeLIVE (www.creativeLIVE.com), the world’s leading live education platform, today announced the launch of the first 24/7 broadcast education network. The creativeLIVE network will carry five free channels of always-on original content that will enable individuals to learn creative skills around the clock. The five new channels are: Photo & Video, Art & Design, Music & Audio, Maker & Craft and Business & Money.

“Today marks a new chapter in the continued disruption of education and another milestone in providing free access to the best creative education,” said Mika Salmi, CEO of creativeLIVE. “By launching our 24/7 network we’ve dramatically expanded the availability of free classes for our community. Now there is literally always a world-class expert teaching real skills on every creativeLIVE channel.”

creativeLIVE has already cultivated a large and highly engaged community of students from around the globe. It has delivered more than 1 billion minutes of free education to more than 2 million students in 200 countries worldwide. creativeLIVE’s engagement statistics are even more impressive, with student watch times averaging more than 3 hours.

“Prior to creativeLIVE, skill-based education had been behind a paywall,” said creativeLIVE co-founder Chase Jarvis. “We smashed that notion when we launched in 2010. Today’s 24/7 announcement is an extension of this vision and a direct response to the huge demand for high quality, engaging education that is always available, regardless of age, socio-economic status, where you live or where you are in your own learning progression.”

The company’s freemium model enables users to seamlessly tune into live classes at no cost, giving them the option to purchase the recorded version. Below are some examples of the free courses and expert instructors that will be featured on the five always-on channels:

Photo & Video
Sue Bryce: Inside the Glamour Studio
Brooke Shaden: 101 Ways to Conquer Your Craft
Joey L: Commercial Portraiture

Art & Design
Tobi Fairley: What’s Your Design Personality?
Janine Warner: Creating Responsive Web Designs

Music & Audio
Big Chocolate: Producing EDM with Ableton Live
Eyal Levi: Advanced Drum Production

Maker & Craft
Tara Gentile: The Art of Selling What You Make
Becky Higgins: Scrapbooking With Project Life

Business & Money
Reid Hoffman: The Start-up of You
Tim Ferriss: The 4-Hour Life
Ramit Sethi: Money + Business for Creative Entrepreneurs

For more information and to review class offerings, please visit: www.creativelive.com or engage via the hashtag, #Learning247.

About creativeLIVE
creativeLIVE is setting a new standard for education by connecting a live, dynamic community of individuals with the world’s top experts. Using a scalable freemium model, creativeLIVE is transforming the $100 billion continuing education market by offering frictionless access to the best teachers in the world through a social video platform. The company was founded in April 2010 by world-renowned photographer, director and artist Chase Jarvis and entrepreneur Craig Swanson. The company is led by CEO Mika Salmi, backed by Greylock Partners and Social+Capital Partnership, and has studios in Seattle and San Francisco.

FAQs

What are your five channels?

  • Photo & Video
  • Art & Design
  • Music & Audio
  • Maker & Craft
  • Business & Money

What’s new about these channels?
By launching our 24/7 network of five channels, we’ve dramatically expanded the availability of free classes for our community. Now there is literally always a world-class expert teaching real skills on every creativeLIVE channel.

Why are you going 24/7?
By providing premium educational content — for free — around the clock, creativeLIVE is eliminating the three most common barriers to education: time, money and geography. We want to provide more people more access to great courses in each of our five channels.

Will you be live 24/7?
No. We will be broadcasting 24/7 in each of our 5 channels, it will be a mixture of live courses and pre-recorded courses.

Will there be a schedule of the broadcasts?
An updated calendar is in the works! We will publish it on the site as soon as it’s ready.

How often will a course repeat?
It will vary by channel. For example, we have enough Photo & Video courses to run for about 3 straight months without repeating a course. In Music & Audio, we have considerably fewer courses, so courses will be repeated more often. As we produce more courses within each channel, they will be added to the schedule. Our goal is always to provide the greatest variety and the best programming possible.

Are you still selling courses?
Yes. We are still selling on-demand access to all our courses, because we believe that on-demand further enhances the learning experience for our students. For example, you can’t rewind our broadcasts to watch something again, or pause to complete a task when you’re practicing a new skill. With on-demand access, students receive the following benefits:

  • On-demand access grants you the ability to pause and rewind so you can watch the things you need to watch again, and fast-forward over the stuff you already know.
  • With on-demand access, you can download a course and take it with you on vacations, your daily commute, etc — so that the learning never stops, even when the internet does in the middle of a subway tunnel.
  • On-demand access comes with course-specific bonus materials — such as workbooks, checklists, e-books, behind-the-scenes videos, and more.

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Whitney Ricketts

Whitney Ricketts is CreativeLive's Senior Communications Manager. Email her at whitney [dot] ricketts [at] creativelive [dot] com.